The logo is fast and bold, with sharp edges and smooth curves that represent shredding waves and performing tricks off of halfpipes and rails.
The logo is fast and bold, with sharp edges and smooth curves that represent shredding waves and performing tricks off of halfpipes and rails.
Humorous, self-deprecating art is at the heart of any good skate brand. Eventually I would like to expand the brand beyond shirts and boards and into an entire lifestyle brand.
Shirt designs vary wildly in the skate community, which is a great excuse to go wild in terms of design. I tend to lean towards grungey icons or irreverent cartoons for my designs.
Colors are fairly fluid in this brand, and the logo can be modified in a variety of ways depending on the shirt, board, or sticker. However, for corporate applications, the red-orange gradient, black, and white are consistently used.
A modified version of VDL is used as the logo font. Roboto is used to as a highly legible font for the website and apps.