Tyler Maxwell for Fresno City Council
Tyler Maxwell is the city councilman for District 4 in Fresno, California. I designed the logo and brand identity for his winning campaign, as well as various printed materials, the website, and motion graphics.
Tyler Maxwell for Fresno City Council
Tyler Maxwell is the city councilman for District 4 in Fresno, California. I designed the logo and brand identity for his winning campaign, as well as various printed materials, the website, and motion graphics.
Logo
The sun logo is reminiscent of the city’s government logo, and implies forward movement as the rays of the sun thicken.
Logo
The sun logo is reminiscent of the city’s government logo, and implies forward movement as the rays of the sun thicken.
Website
The website delivers Mr. Maxwell's main talking points quickly in a single page format. Clicking on the navigation links smoothly scrolls to the desired section. Red is used sparingly and only for financial contributions to encourage the user to donate to the campaign.
Printed Materials
The brochures, business cards, and letterhead follow a clear, concise, and corporate style, intended to present candidate Maxwell as professional and no-nonsense, but approachable and warm.
Colors
The color palette was selected by Mr. Maxwell, reflecting the colors of his alma mater, UC Berkeley.
Fonts
The fonts represent the two sides of the Maxwell campaign: bold, progressive, modern ideas, and old-fashioned, common-sense solutions. Proxima Nova is reminiscent of Gotham, the font used for the Obama campaign.
